OUR VALUES

Our story began in 1992 in korba with the vision of Late Shri Ganesh Prasad Soni vision to give Korba the jewellery it deserved, that of uncompromising quality and craftsmanship. This vision was furthered by his sons Shri Jay Kumar Soni & Shri Vijay Kumar Soni who expanded the business beyond. This legacy of unapologetically putting the customer first still continues.

Under the able guidance of Shri Jay Kumar Soni & Shri Vijay Kumar Soni, J K Jewellers – The Original successfully transformed into the modern and innovative jewellery maker that it is today.

We are now the jewellery destination of choice for every occasion, from a woman’s everyday wear to delicately crafted pieces for the biggest day of her life. Our path-breaking ways are also evident in retail. All our stores are staffed with highly trained personnel who ensure that every customer leaves a J K Jewellers store completely satisfied.

We use a state of the art manufacturing unit that brings cutting edge innovation to jewellery making, putting the art and purity of the jewel above all else. Our designs combine a timeless vintage look with modernity. Our vision is truly future forward melding the traditional craft with current designs. Over the decades, our designs have mirrored the evolving taste of our customers and the trust they place in our brand.